Shortly after the second World War and into the early 1960’s in the Soviet Union there was a sort of social counter culture revolution. With exposure to western culture, especially American culture from the second World War, many men and women took a liking to it especially to jazz music. The name for the men who took part in this counter culture was the Stilyaga, generally used as a negative comment. One author in 1956 described the usage of the word stilyaga “Here in our country the word ‘style’ has come to mean only bad things and the word “stilyaga” to denote a person of bad style.” (Rusakova). In popular media a stereotypical Stilyaga is portrayed as a man who dresses in an ill-fitting zoot suit that has outrageous designs and/or colors, they also had a tendency to use a different manner of speech. While part of the Stilyaga movement was an appreciation for certain aspects of western culture, it was also used as a blanket term for anyone who deviated from the accepted social norms.
It wasn’t really an organised movement that was trying to accomplish anything significant, it was really more about the appreciation of American culture. It was frowned upon by older generations and by people in authority but not taken as a very serious threat. Besides the men who would dress in outlandish zoot suits, many other men were considered stilyaga. Someone who uses a more American version of their own Russian name, puts only the bare minimum effort in at work, doesn’t take responsibility for his actions if ever possible, these sorts of behaviors would earn someone the title of stilyaga.